5 Things You Should Know When You Are Dealing With Alexa

When it comes to evaluate the source and quality of a website’s traffic, Alexa always finds a prime

place. As a tool, Alexa measures the quality and the level of traffic and thus, it helps determining, if the website is performing well. While the performance of the website directly influences Alexa ranking, it is also true that, a good ranking does not always mean that the quality of the site is exceptional. In fact, a lot of times, a site with poor usability also finds a great place in Alexa.

Here are top 5 things, which comes to your consideration while dealing with Alexa.

1. Alxa extension- It comes into play when you are trying to improve the Alexa ranking of your site. Installing this extension helps in the process. The extension instantly picks up the traffic that comes to your site and thus, you can effortlessly get a detailed picture of the traffic’s quality. Without this extension, you will miss out a chunk of traffic that usually comes to your site as without the extension traffic detection won’t be possible. Without the extension installed Alexa is unable to make the accurate detection.

5 Things You Should Know When You Are Dealing With Alexa https://t.co/n61j23sBi8

— Sneha Chopra (@snehachopra033) January 18, 2016

2. Alexa does not offer real-time information- Though it’s been updated on a regular basis, it’s true that all the information are real-time. The ranking process of the Alexa depends mostly on the installation of the extensions. It’s unable to detect anything that are not coming up with the extension. Moreover, Alexa takes about 3 months information into consideration, so chances are even if it is updated on a daily basis, a good deal of time will be required to show it in Alexa. 

3. Bounce rates cannot be determined by Alexa- Many people think this way , but the most accurate is to check the bounce rates through Google analytics. Even after grabbing a great position in Alexa, there are many sites which have performed miserably in Google. In fact, when you have an exceptionally great performance, it can be due to the fact that the Alexa considers all kinds of visitors of the site that have Alexa extensions installed, whereas Google accepts only the sites with quality stuff. Likewise, the sites without extensions are often found in the list of increased bounce rate in Alexa. 

4. Alexa rank should be collectively considered with other tools- It’s true that considering Alexa as the only tool to make evaluation of website traffic can lead you to wrong information. Often the quality of traffic depends mostly on the installation of the extension. Utilizing it with other popular tools like Google Analytics report, will help you have a fair idea about the quality and quantity of website traffic. It helps you get the idea about the returning and the fleeting visitors. Thus, a fair idea is possible.

5. Alexa Rank is Just an Indicator - As mentioned earlier, Alexa ranking is effective only when you have an extension installed, otherwise any site without the extension does not come within the consideration. It merely works as an indicator of the fact, if your blog performs well. It also cues to the traffic and its source as well as its quality. So, you can have an in-depth idea about how your website is changing or whether it’s performing well. You can’t get a thorough details of the site simply by checking Alexa rank. 

There’s no doubt that Alexa is an important tool to determine the website’s performance, though in many cases, it fails to give a thorough picture.